The Authors

Peter Zandan, Ph.D.
Research Executive Director
Peter is the Global Chairman of Research+Data Insights, the research practice of Hill+Knowlton Strategies. Peter has over 30 years of experience conducting quantitative and qualitative research with many of the world’s top brands, public causes and institutions. He holds a Ph.D. in Evaluation Research and MBA from the University of Texas at Austin.
David May
Chief Marketing Officer
David May is the Chief Marketing Officer for AIG. His work integrates brand marketing, reputation, and corporate culture to help companies establish a strategic public voice. Leading corporate brand marketing, David is responsible for AIG’s digital and content marketing, market research, brand strategy and design, advertising and sports sponsorship programs, and corporate social responsibility. Prior to AIG, David was Managing Director at Goldman Sachs, which he joined in 1996 to create the corporate Brand Marketing Group. His efforts established board-level consensus for a global brand positioning that supported revenue growth from $7.5B in 1997 to over $51.0B.
Research+Data Insights is a consulting firm that provides research services to inform influential and effective communications programs. RDI leverages both large-scale data analytics and multi-modal opinion research to provide insights on reputation and issue management, strategic and corporate communications and public affairs. We also provide leaders with valuable information on both emerging challenges and recurring problems – a task that blends strategy with insight about public issues. Our team draws upon its diverse backgrounds in public policy, politics, reputation management and corporate strategy to help clients establish dialogues with critical audiences across issues and industries, transforming public opinion research from something “nice to have” to a strategic investment. A trusted advisor to global organizations, we have partnered with a diverse group of clients, including Fortune 50 companies, industry associations, foreign-based companies, national nonprofit organizations and charitable foundations. RDI is a division of Hill+Knowlton Strategies.

American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today we provide a wide range of property casualty insurance, life insurance, retirement products, mortgage insurance and other financial services to customers in more than 100 countries and jurisdictions. Our diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Hill+Knowlton Strategies has been at the forefront of strategic communications since 1927, when John Hill and Donald Knowlton started the public relations industry. Headquartered in New York City, Hill+Knowlton Strategies has over 80 wholly owned offices in 49 countries as well as an extensive associate network; is a member of WPP, one of the world’s largest communications services groups; and represents clients that include 60 of Interbrand’s 2015 Top 100 Global Brands. Our team of trusted advisors and creative experts work across disciplines including corporate, crisis, consumer marketing, technology, healthcare, social media and digital communications as well as public affairs and financial communications. Because of our footprint and breadth of expertise, we can seamlessly partner with clients locally, regionally and around the world to solve business challenges with impact.

Group SJR is a leading innovation consultancy specializing in strategy, content creation and audience development to Fortune 500 clients across industries. Through the seamless delivery and consistent analytics review of high quality ‘middleweight’ editorial and multimedia content, SJR enables businesses and brands to engage directly with stakeholders – informing, educating and entertaining to create relationships, build brand equity, and enhance sales opportunities. The 2014 Content Marketing Agency of the Year, SJR is built of creative strategists, in-house editors and multimedia producers, and PR professionals who ensure custom content reaches the right people at the right time with the right message. Group SJR is a Hill+Knowlton/WPP company.